Ted Williams of the Boston Red Sox - Great Fenway Park Writers Series


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Friday, November 20, 2015
The Boston Red Sox & The Great Fenway Park Writers Series Proudly Present:
Sam Kennedy - President, Boston Red Sox

In Dialogue with Peter Gammons & Reverend Tom Kennedy

12-Noon Luncheon
Esplanade Room - Hotel Commonwealth
500 Commonwealth Ave (above the Kenmore Square "T" stop)
$45 Per Person

Reservations: fenwayparkwriters@gmail.com or call 619-249-6379

Sam Kennedy – Biographical Brief

Sam Kennedy enters his 14th season with the Boston Red Sox in 2015. Currently, he is EVP/Chief Operating Officer of the Red Sox, and President of Fenway Sports Management. The Brookline, MA native was among the first executives that Red Sox President/CEO Larry Lucchino brought with him from the San Diego Padres to join his partners John Henry and Tom Werner in Boston shortly after acquiring the club from the Yawkey Trust. Since joining the Red Sox in March of 2002, Kennedy has been an instrumental part of the revitalization of the Red Sox brand, the financial stability of the franchise, and the preservation and protection of Fenway Park. Kennedy and his staff have dramatically increased all club revenue streams over the past decade. Under Kennedy’s leadership, the club sold out 794 consecutive games at Fenway Park, dating back to May 2003, establishing a Major League Baseball record. Kennedy and his team have set the industry standard in the area of corporate sponsorship, premium seating, and merchandising, and they have established Fenway Park as one of the premier destinations in New England for non-baseball events such as concerts, outdoor hockey games, soccer matches, and corporate functions.

Reporting directly to Lucchino, Kennedy oversees the club’s general business matters including Ticketing (sales, operations and service), Corporate Sponsorship, Broadcasting, Marketing, Social Media, Advertising, Fenway Enterprises (non-baseball activities at Fenway Park), and all Client Service. In 2003, he helped conceive and execute the successful sales and marketing plan for the new “Legends Suite” at Fenway Park, the Dugout Seats innovation, and new tasteful advertising positions above the Green Monster. In 2004, Kennedy secured a long-term partnership with Anheuser-Busch that was instrumental in the creation of the new Right Field Roof Seats at Fenway. In 2005 he was charged with developing the sales and marketing plan for the new club seats at Fenway Park that debuted in 2006. Kennedy also secured long-term naming rights deals for the EMC Club and the State Street Pavilion at Fenway Park. In 2009, he oversaw the successful negotiations with the National Hockey League and Hockey East to stage the 2010 “Bridgestone NHL Winter Classic” and “Sun Life Frozen Fenway” NCAA Division I outdoor ice hockey games at Fenway Park. In addition to ice hockey, 2010 also saw the return of professional soccer to Fenway Park when Kennedy and his team arranged for an international friendly between Celtic FC & Sporting Lisbon. In 2011 Kennedy was a member of the team that developed the business plan for the Red Sox new Spring Training home in Fort Myers, FL, and he led the successful negotiations with JetBlue Airways to name the new facility “JetBlue Park at Fenway South.” Kennedy brought Frozen Fenway back to the ballpark in January of 2012 as nearly 100,000 people came through the gates to watch ice hockey and skate at Fenway over a 16-day period. In July 2012 Kennedy facilitated a friendly between the storied Liverpool Football Club and AS Roma in front of a sell-out crowd at Fenway Park, a celebrated part of Liverpool’s North American summer tour. In 2013, Kennedy was instrumental in facilitating one of the most successful concert schedules that Fenway has seen to date including country superstar Jason Aldean, the sold-out JayZ and Justin Timberlake tour, as well as Sir Paul McCartney’s second appearance at Fenway Park. Finally, Sam was tasked with bringing back hockey for a third installment of Frozen Fenway beginning at the close of 2013. This latest endeavor saw the return of Hockey East double-headers including a premier pairing of Boston College against Notre Dame, sledding, and a figure skating exhibition show. Kennedy was instrumental in the successful negotiations that will bring American football back to Fenway Park for the first time in over 40 years. This November, the annual “Shamrock Series” will come to Fenway Park as the Notre Dame Fighting Irish take on the Boston College Eagles. Sam also serves as a member the Red Sox Budget Committee, Major League Baseball’s Ticketing Committee, and as the club’s business liaison to Major League Baseball Properties and Major League Baseball Advanced Media.

In 2004, Kennedy helped create Fenway Sports Management (FSM), formerly Fenway Sports Group, which has emerged as one of the most well respected international sports sales representation agencies in its eleven year history. FSM is one of the portfolios of companies owned by Fenway Sports Group, which includes the Boston Red Sox, Liverpool FC, New England Sports Network and Roush Fenway Racing. As FSM’s President, Kennedy has P & L responsibility and oversees Finance, HR, Legal, Sales, Corporate Consulting and Marketing. FSM’s client roster includes the Boston Red Sox, NESN, RFR, Liverpool FC, Boston College, Major League Baseball Advanced Media, the Deutsche Bank Championship, NBA superstar LeBron James, and Cleveland Browns’ quarterback Johnny Manziel.

Kennedy was a key member of the Fenway Sports Group team that acquired 100% of Liverpool Football Club on October 15th, 2010. Kennedy worked closely with Fenway Sports Group principal owner John W. Henry and Chairman Tom Werner on the acquisition of one of the world’s most important sporting institutions; further positioning Fenway Sports Group as one of the world’s most prestigious sports & entertainment companies around the globe. FSM is now charged with growing LFC’s commercial operations around the globe. In 2011 Kennedy and his team negotiated the largest uniform supplier partnership in the history of the English Premier League with Warrior Sports. In October 2007, Sam was named as one of the Boston Business Journal’s 40 under 40 Award recipients, which recognizes 40 of Boston’s best and brightest young professionals. In January of 2008, 2010, and again in January of 2013, Kennedy was selected as one of Sports Business Journal’s Forty under 40 Award recipients and inducted into the publication’s Hall of Fame. This national honor placed him in the company of the most influential and creative young professionals in the business of sports. Kennedy has been recognized throughout his career for hiring and retaining exceptional talent at the Red Sox and FSM.

Prior to joining the Red Sox, Kennedy was the Padres’ Executive Director/Corporate Partnerships and Broadcasting. Originally hired as an account executive in 1996, he tripled sponsorship revenues from 1996-2001. Kennedy oversaw the sale of signage at Qualcomm Stadium (home of the Padres, Chargers, Super Bowl XXXII and other events), virtual advertising, promotional programs, broadcast media, and print advertising. He also played an integral role in securing financing and developing the sales and marketing strategy for the Padres’ new downtown ballpark, Petco Park. Before joining the Padres, he sold radio advertising for WFAN 660AM and WABC 770AM in New York.

Sam attended Trinity College in Hartford, CT, where he played baseball and earned a degree in American Studies in 1995. At Brookline High School, he played ice hockey and was the captain of the baseball team. In 2004, Kennedy was sworn in as a board member on the Massachusetts Governor’s Committee for Physical Fitness and Sports. Sam serves on the board of the Wellesley Youth Hockey Association (he also serves a coach) and The Greater Boston Chamber of Commerce. Sam and his wife of fourteen years, Amanda, reside in Wellesley, MA with their 11-year old son, Jimmy, and 10-year-old daughter, Ally.

Revered Tom Kennedy – Biographical Brief


The Wooster School Diploma 1956-1960
Danbury, CT
Honors: The Honor Award (Top student in School)

Claremont Men’s College B.A. 1960-1964
(Claremont McKenna College), Claremont, CA
Honors: Captain baseball team 1964
All SCIAC (Outfield) 1963

Episcopal Theological School B.D. 1964-1968
(Episcopal Divinity School), Cambridge, MA
ntern: East Harlem, NYC 1966-1967
Metropolitan Urban Service Training Program (M.U.S.T.)

ORDINATION (Episcopal Priest)

Deacon The Cathedral Church of St Paul (Boston) June 1968  
Priest Trinity Church in the City of Boston May  1969


Trinity Church in the City of Boston 1968-1983
Minister to Students (1968-1972)
Minister on the Benton Fund (1972-1980)
Minister in Charge (1972-1974) (1981-1982)
Associate Rector (1982-1983)

The Cathedral Church of St Paul 1983-1989
Canon Pastor (1983-1985)
Dean (1985-1989)

BayBanks, Inc 1989-1994
Senior Vice President, Director of Community Affairs/Community Reinvestment
Assistant to the Chairman & CEO

BankBoston 1995-2000
Senior Vice President, Community Affairs/Community Reinvestment

Sovereign Bank, New England 2000-2008
Senior Vice President, Community Reinvestment & Director of Philanthropy

Retired: August 2008


Episcopal Divinity School 1970-1981

  • Field Education Supervisor    
  • “Understanding Alcoholics and Their Families”

- Guest lecturer

Harvard Business School 1992-2000

  • “BayBank, Boston: Case Study on Community Reinvestment”

- Guest lecturer

Board/ Committee Activities – Volunteer (Current)

Sherrill House, Inc - Chairman of the Trustees
Boston Episcopal Charitable Society - President of the Board
Sears and Other Funds - Board Member
Thompson Charitable Fund - Trustee
Boston Area Church League - Board Member
Massachusetts Affordable Housing Alliance - Advisory Committee

Board / Committee Activities (former)

Low Cost Housing Corporation - President & Chairman of Board
Local Initiative Support Corporation (LISC - Boston Office) - Advisory Board
Freedom House, Roxbury - Board Member
Family Service Association - Intake Committee
Boston Council on Alcoholism - Founder & President of Board
Episcopal City Mission - Board Member
Massachusetts Council of Churches - Board Member
Emerald Necklace Conservancy - Board Member
Salvation Army, Boston Regional Office - Kroc Family Service Center/Capital Campaign Committee
The Samaritans - Board Member
St Luke’s Home for Convalescents - Board Member
The Advent School - Board Member
Massachusetts Half-Way Houses - Board Member
Massachusetts Council on Crime and Correction - Board Member
The Park School - Corporation Member
Widows and Orphans Society - Treasurer
United Way of Massachusetts Bay - Allocations Committee
The Wooster School - Alumni Council


Born January 11, 1942; married  Joanna W. Kennedy, 1964. Mr. & Mrs Kennedy have three grown children, daughter Sarah (Jonathan Flott) and family reside in Ann Arbor, Michigan; sons Samuel (Amanda) and James) (Tamara) and families reside in Wellesley, Massachusetts. Mr. & Mrs. Kennedy have eight grandchildren and have resided in Brookline, Massachusetts since 1975.

Interests include fly fishing (fresh and salt water), golf, carpentry, politics, reading and the Boston Red Sox.

Peter Gammons – Biographical Brief

Peter Gammons, born April 9, 1945, is an American sportswriter, media personality, and a recipient of the J. G. Taylor Spink Award for outstanding baseball writing, given by the Baseball Writers Association of America (BBWAA).

Gammons went to Groton School, an elite prep school in his hometown, Groton, MA. After graduating from Groton in 1965, he attended the University of North Carolina at Chapel Hill where he was a member of the Xi Chapter of St. Anthony Hall, also known as the Fraternity of Delta Psi. He worked for the university`s student-run newspaper, The Daily Tar Heel. After graduating in 1969, he began his journalism career at The Boston Globe.

Gammons was a featured writer at The Boston Globe for many years as the main journalist covering the Boston Red Sox. (1969–1975, 1978–1986), or as a national baseball columnist. Between his two stints as a baseball columnist with the Globe, he was lead baseball columnist for Sports Illustrated (1976–78, 1986–90), where he covered baseball, hockey, and college basketball. Gammons also wrote a column for The Sporting News in the 1980s as well.

Gammons has also authored numerous baseball books, including Beyond the Sixth Game.

In 1988, he joined ESPN, where he served primarily as an in-studio analyst.[1] During the baseball season, he appeared nightly on Baseball Tonight and had regular spots on SportsCenter, ESPNEWS and ESPN Radio. He wrote an Insider column for ESPN.com and also wrote for ESPN The Magazine. The Globe reprinted some of his ESPN columns well into the 1990s. In 2006, Gammons was named as one of two field-level reporters for ESPN`s Sunday Night Baseball, joining Bonnie Bernstein. He held that position through the 2008 season, when he moved exclusively to baseball.

After 20 years with ESPN, on December 8, 2009, Gammons announced that he would leave ESPN to pursue "new challenges" and a "less demanding schedule".[3] Gammons joined the MLB Network and MLB.com as on-air and online analyst. He works for NESN.

He was voted the National Sportswriter of the Year in 1989, 1990 and 1993 by the National Sportscasters and Sportswriters Association. He has also been awarded an honorary Poynter Fellow from Yale University[5]. In 2004, Gammons was selected as the 56th recipient of the J. G. Taylor Spink Award for outstanding baseball writing, given by the BBWAA, and was honored at the Baseball Hall of Fame on July 31, 2005.[1]

January 9, 2009 was proclaimed Peter Gammons day in the City of Boston. The proclamation was made by Michael Ross, president of the Boston City Council at the Hot Stove Cool Music Sports Roundtable at Fenway Park. 2010 marked the 10th anniversary of Hot Stove Cool Music, a charitable concert benefiting the Foundation To Be Named Later. At this event, Theo Epstein, Vice President and General Manager of the Boston Red Sox, announced a new scholarship in Gammons` name. The "Peter Gammons - Foundation To Be Named Later Scholarship presented by RISO" enables select Boston Public Schools students to attend college who otherwise might not have the chance

Gammons was born in Boston and raised in Groton, Massachusetts, where he graduated from Groton School. He lives in Boston and Cape Cod with his wife Gloria.

On June 27, 2006, Gammons was stricken with the rupture of a brain aneurysm in the morning near his home on Cape Cod, Mass.[1] and was initially taken to Falmouth Hospital before being airlifted to Brigham and Women`s Hospital in Boston to undergo surgery. Sportswriter Bob Ryan of The Boston Globe reported that Gammons was expected to be in intensive care for 10 to 12 days. He was resting in intensive care following the operation, and doctors listed him in "good" condition the following dayOn July 17, he was released from the hospital and entered the Rehabilitation Hospital of the Cape and Islands.[7]

On August 19, Gammons made his first public appearance since the aneurysm rupture at Fenway Park when the Red Sox played the Yankees.

Peter returned to ESPN on Wednesday, September 20, 2006. He reported from Fenway Park on the 6 P.M. edition of SportsCenter and the 7 P.M. edition of Baseball Tonight.Gammons resumed his regular reporting coverage during the 2007 baseball season.

Gammons has a penchant for indie rock and the blues, and is active in the Boston indie rock scene when his other commitments allow him the time; he has been sighted at several Midnight Oil shows, and has mentioned the band in several columns. He is also a fan of Pearl Jam, as he has talked about experiences at concerts as well as previous albums (as heard on various ESPN Radio shows.) With the assistance of a band of Boston musicians and Boston Red Sox General Manager Theo Epstein, Gammons plays a Fender Stratocaster and sings at the annual Hot Stove, Cool Music concert event to benefit Theo and Paul Epstein`s Foundation To Be Named Later, a charity that raises funds and awareness for non-profit agencies serving disadvantaged youth in the Greater Boston area.

Gammons` debut album, Never Slow Down, Never Grow Old, was released on July 4, 2006. Gammons sang and played guitar on this collection of originals and covers that includes The Clash`s Death or Glory and Warren Zevon`s Model Citizen. Proceeds again went to Epstein`s charity.

The Boston Baseball Band wrote a song about Gammons called "Jammin` With Peter Gammons." Gammons founded the Hot Stove Cool Music benefit concert series with sportswriter Jeff Horrigan, Casey Riddles, Debbi Wrobleski, Mindy d`Arbeloff and singer Kay Hanley in December 2000. The fundraiser now takes place twice each year, with one show in January and another in July or August.

Gammons is tightly connected to the Boston rock scene. He even served as minister at the November 2007 marriage of bassist Ed Valauskas (Gravel Pit, the Gentlemen) and singer Jennifer D`Angora (Downbeat 5, the Dents, Jenny Dee and the Deelinquents).

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Photos courtesy of Julie Cordero, staff photographer, Boston Red Sox.